What is Choose Iowa?

Choose Iowa connects consumers to Iowa products and the growers, producers, processors and entrepreneurs that produce them through a state branded marketing program. The Choose Iowa brand can be used by participating farmers, producers, processors, farmers markets, grocery stores, restaurants and many others in the supply chain to connect directly with consumers. The program, which is housed within the Iowa Department of Agriculture and Land Stewardship, was enacted by the Legislature and signed into law by Gov. Kim Reynolds in 2022. Choose Iowa grants are available for new processing, packaging or sales techniques that add value to the commodities they produce.