Membership Benefits
Become a Choose Iowa member today and receive these benefits and more!
Showcase your Iowa-grown products with the official logo on your packaging and food labels for consumer trust and recognition.
Set up and customize your business profile in the Find Local directory where customers can easily locate and support your business.
Opt into cooperative advertising opportunities to amplify your reach and attract more customers.
Leverage Choose Iowa digital platforms to increase your online presence and engage with a statewide audience.
Receive valuable updates about grant opportunities, program enhancements, industry news, and more with the member newsletter.
What additional benefits would you (as a current or potential member) like to see? Please share your input in our survey.
Member Criteria
- Produce, process, prepare or sell foods, beverages and ag products in Iowa that meet or exceed the minimum criteria or be an organization that supports the Choose Iowa program and its members. The member may produce, process, prepare or sell other products that do not meet the above criteria but they must not carry the Choose Iowa brand.
- Be in good standing with and currently reside or conduct business in the state of Iowa.
- Apply for membership and pay an annual membership fee of $100 if membership is approved.
Brand Usage Criteria
- Foods must meet or exceed minimum criteria to proudly wear the Choose Iowa logo on their package or label, including:
- Fresh produce and commodities that the logo is applied to must be 100 percent grown or raised in Iowa.
- Meat and meat products must be derived from animals born, raised and finished in Iowa. Slaughter and processing must take place in a state- or federally inspected plant located in the state of Iowa.
- Dairy products must be from animals in Iowa and processing must take place in a state-inspected plant located in the state of Iowa.
- Eggs must be from animals in Iowa.
- Apicultural products produced by honeybees, including honey, wax, pollen and propolis bearing the Choose Iowa logo must be 100 percent of Iowa origin. Honey products must utilize honey that is 100 percent of Iowa origin.
- Beer or cider bearing the Choose Iowa logo must be produced in Iowa and contain at least one Iowa agricultural product, such as Iowa malt, hops, apples, corn, or soluble remnant, excluding water.
- Wine must contain a minimum of 75 percent Iowa grapes.
- Spirits must be distilled in Iowa and contain at least one Iowa agricultural product, excluding water.
- Additional criteria to address frequently asked questions about other food items not directly addressed in the Administrative Rules:
- Baked goods must include at least one ingredient from Iowa that originates as an Iowa agricultural product such as eggs, butter, milk, cream, or grains, excluding water.
- Dehydrated or freeze-dried foods must contain at least one Iowa agricultural product.
- Dry mixes such as soups, seasonings, or flavorings must include at least one ingredient from Iowa that originates as an Iowa agricultural product.
- Juices, non-alcoholic beverages or drink concentrates must contain a minimum of 75 percent Iowa agricultural products as the main ingredient, excluding water.
- Canned food goods must include at least one ingredient from Iowa that originates as an Iowa agricultural product, excluding water.
- For canned goods consisting of a primary ingredient such as canned pears or pickled beets, the primary ingredient must be 100 percent from Iowa.
- For canned goods such as salsas or hot sauces the food product must have at least one ingredient from Iowa which originates as an Iowa agricultural product such as tomatoes or onions, excluding water.
- View the Administrative Rules for full program criteria